Stitchd
A SPR campaign for PUMA boxer brief
Stitchd (Basically Design/PUMA)
A collection of animations were created to go along side the wider SPR campaign. These included a series of targeted social media posts and shorter animated clips. The series of illustrations created, were animated as promotional material to showcase the features and versatility of the specific boxer short. This was done using a cheeky, yet modern and tasteful approach.
Art Direction by Stephen Gambie
Photography by Chris Long
©️ HAKO STUDIO