Stitchd
A SPR campaign for PUMA boxer brief
Stitchd (basically＿/PUMA)
A collection of animations was created to accompany the wider SPR campaign. These included a series of targeted social media posts and shorter animated clips. The series of illustrations created were animated as promotional material to showcase the features and versatility of the specific boxer short. This was done using a cheeky yet modern and tasteful approach.
Art Direction by Stephen Gambie
Photography by Chris Long
