Local Pension Partnership:
A sustainable way to invest and
save for the future
A new brand was created to reflect LPP’s progressive agenda. The goal was to create a brand that investors and fund managers would be more encouraged to focus sustainable funds. For this, we created an identity system that worked in conjunction with the existing logo. The images, iconography and visual language were all meticulously selected to reflect the diverse range of customers that LPP were appealing to.
Client
Local Pension Partnership
Services
Art direction
Brand guidelines
Brand identity
Illustration
Marketing material
Print design
Visual language
